Just because your local small business is bricks and mortar does not mean that you cannot use online marketing strategies to attract prospective customers and thereby increase your client base. Ancient advertising methods such as the Yellow Pages no longer provide a cost effective supply of customers. Very few people these days look up the Yellow Pages to find a local business, instead they either do a Google search on their computer or increasingly on their mobile Smartphone.
For this reason it is becoming more and more important to rank well in Google Search for a relevant search phrase. In other words the business needs to appear on the first page of the Google search results, and preferably in the number one position (since over 40% of visitors will click on the first listing).
Listing your local business in Google Places can be an important way to get a prominent position on the first page. Having related promotional YouTube videos and flattering client testimonials can also provide a boost to search page positioning. You will find that standing out in the search results will give a substantial injection of contacts from prospective clients.
Provided that the prospect gains a positive impression from the website that they are directed to or from the response they get on the phone, then you will have a great chance of converting that prospect into a customer. By providing great service then that new customer can be retained as an ongoing loyal client.
Mobile marketing strategies can also be used to great effect since most people these days carry their mobile with them at all times. There is an extremely high open rate on SMS text messages. Mobile Smartphones are becoming much more common, enabling people to do searches for local businesses on the spot. For example, a person is out at night and feels hungry so she does a search for local restaurants. If your restaurant comes up prominently in the search – because of your local listing – then you have a very good chance of gaining a new customer.
There are in fact many strategies for attracting new customers using online strategies. Many small business owners, while being experts in their particular business, don’t know much about either the internet or online marketing strategies. It is therefore generally much more cost effective and time efficient to contract the task of promoting and marketing your local business to an online marketing expert who can do the job for you, enabling you to spend more time on your business.
More information about online marketing for offline local business can be found at Local Business Marketing Melbourne.